NBC says Trump to return, this time with celeb contestants
July 17, 2007
BY DOUG ELFMAN Television Critic
BEVERLY HILLS, Calif. -- Donald Trump hasn't been fired after all. NBC says it will bring back "The Apprentice" in mid-season with celebrity contestants.
Trump and NBC want his nemesis, Rosie O'Donnell, to be on the show. But her spokeswoman vowed, ''It will never happen in this lifetime or beyond."
Addressing TV critics Monday, new NBC Entertainment co-chairman Ben Silverman also announced:
• • Jerry Seinfeld will do a one-episode guest role as himself -- but with a twist -- in the season debut of "30 Rock."
• • Silverman brought in Norman ("All in the Family") Lear to help oversee a new comedy-drama about the "battle of the sexes," a series in development. It's set on Wall Street.
• • And even though Silverman plugged the Peabody-winning "Friday Night Lights" as a high-quality show, he said a main reason it got renewed was simple: It's cheap to make.
BY DOUG ELFMAN Television Critic
BEVERLY HILLS, Calif. -- Donald Trump hasn't been fired after all. NBC says it will bring back "The Apprentice" in mid-season with celebrity contestants.
Trump and NBC want his nemesis, Rosie O'Donnell, to be on the show. But her spokeswoman vowed, ''It will never happen in this lifetime or beyond."
Addressing TV critics Monday, new NBC Entertainment co-chairman Ben Silverman also announced:
• • Jerry Seinfeld will do a one-episode guest role as himself -- but with a twist -- in the season debut of "30 Rock."
• • Silverman brought in Norman ("All in the Family") Lear to help oversee a new comedy-drama about the "battle of the sexes," a series in development. It's set on Wall Street.
• • And even though Silverman plugged the Peabody-winning "Friday Night Lights" as a high-quality show, he said a main reason it got renewed was simple: It's cheap to make.
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